The Media Is The Message

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The Media Is The Message

How our content is being influenced by the media expressing it.

The Media Band Concept

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The Media Band Concept

A look at the bands of the future.

Matthew Rineer “Survive” Music Video

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Matthew Rineer “Survive” Music Video

Thoughts on filming the Survive music video and questions about what an indie filmmaker calls himself in the new video age.

Building 429 Video Promos

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Building 429 Video Promos

A behind the scenes look at recording the rock band’s album, Listen to the Sound.

Pearl Drums Promo Video with Beka Panepinto

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Pearl Drums Promo Video with Beka Panepinto

A video promo of Beka on the ePro Live kit.

Chelly Dolan Photo Shoot

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Chelly Dolan Photo Shoot

A photo shoot of my bride for her new EP “To My Feet.”

Artist Rehab

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Artist Rehab

If I told you that you were born to build sand castles and that you had the rest of your life to build them, how would you live?

Music Creation Workflow

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Music Creation Workflow

Artists today almost have to bring as much talent to their marketing plans as they do to their music.

Creativity as a Cure

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Creativity as a Cure

If you feel stuck in your art, you are not alone. You are only limited by your own creativity.

Fan Acquisition Cost

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Fan Acquisition Cost

What will it cost you to win over fans in the new music economy?

Forget Opinions. Just create.

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Forget Opinions. Just create.

If you are one of the brave souls who switches media, be prepared for the negativity.